From New York Post · · 1m
Mimi's Frozen Yogurt Lines Spread on Upper East Side
Mimi's frozen yogurt shop draws massive lines on NYC's Upper East Side, sparking neighborhood chaos.
In brief
Mimi's frozen yogurt shop draws massive lines on NYC's Upper East Side, sparking neighborhood chaos. Mimi's new Upper East Side location has created block-long lines, transforming the area into a frozen yogurt hotspot. Originally reported by New York Post.
Line Culture Spreads
Mimi's frozen yogurt shop opens uptown location on lexington avenue.
Massive Lines Form
By 8:41 p.m. monday, line stretched to east 71st street corner.
Residents Confused
Doormen field questions about sudden crowds outside luxury buildings.
Local Support Grows
Mimi's staff curate lines after nearby businesses close to manage crowds.
Froyo Hype Spreads
Students ask for earlier hours to get froyo during lunch breaks.
Owner Explains
Amber linz founded mimi's as a third space for community after moving to new york.
Froyo Row Emerges
Pinkberry, handles, and anita gelato cluster near second avenue on east 81st street.
The bottom line
Mimi's new Upper East Side location has created block-long lines, transforming the area into a frozen yogurt hotspot.
