Walmart, Target and Amazon launch October deal wars

Three retail giants are competing with overlapping sales events to capture holiday shopping budgets.

Sep 16, 2026

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Walmart, Target and Amazon launch October deal wars

Three retail giants are competing with overlapping sales events to capture holiday shopping budgets.

In brief

Three retail giants are competing with overlapping sales events to capture holiday shopping budgets. Shoppers have three major competing sales events in early October, with Walmart starting first on October 5th and offering the deepest discounts on some categories. Originally reported by New York Post.

Three retailers announce October sales

Walmart, Target and Amazon are launching competing deal events in early October to capture holiday shopping. Walmart starts October 5th, while Target and Amazon both begin October 6th.

Walmart's week-long discount blitz

People shopping at a Walmart store.

Walmart's sale runs October 5th to 11th with up to 50% off home items, 40% off fashion and tech, and 30% off toys. The event starts at midnight and lasts a full week.

Target Circle Deal Days with early access

A shopper in a face mask and nitrile gloves scans Ricola cough drops at a self-checkout in a Target store.

Target's Circle Deal Days runs October 6th to 7th with 40% off thousands of items. Circle 360 paid members get early access starting October 5th.

Target sweetens the deal with sign-up bonuses

New Circle members get 15% off their first purchase. Circle Card applicants receive $75 in rewards, and Circle 360 members get $50 in rewards if they sign up between September 27th and October 10th.

Amazon Prime Big Deal Days arrives

Amazon's two-day Prime Big Deal Days runs October 6th to 7th with up to 45% off fall apparel, 35% off cozy bedding and holiday decor, and Halloween costumes starting at just $5.

The takeaway

Shoppers have three major competing sales events in early October, with Walmart starting first on October 5th and offering the deepest discounts on some categories.

Read the original on New York Post

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