From New York Post · · 1m
Zoo's 'child predator tour' ad sparks online mockery
A computer error gave Chester Zoo's wildlife bus tour an unfortunate and disturbing name on its website.
In brief
A computer error gave Chester Zoo's wildlife bus tour an unfortunate and disturbing name on its website. A simple computer naming error can create a PR disaster, even when quickly corrected. Originally reported by New York Post.
Zoo's cringeworthy naming disaster
Chester Zoo in the UK accidentally advertised a "child predator tour" on its website due to a computer error.
What the tour actually offers
The 90-minute bus tour gives visitors a chance to see Sumatran tigers, lions, rhinos and Komodo dragons.
Online mockery floods in
People online quickly branded the mishap as "sinister" and mocked the disturbing name.
“Staggering, how did that get approved?”
Commenters joke about danger
One person joked they hoped it was cleared by Cheshire Police, saying it "seems a bit dangerous."
“I hope this has been cleared by Cheshire Police, seems a bit dangerous”
Zoo blames default system settings
A zoo spokesperson said the name was "due to our default naming convention in our system" and was quickly changed.
“due to our default naming convention in our system”
Tour pricing details
Children's tickets cost 25 euros (about $33), while adult tickets were 30 euros (around $40).
What it means
A simple computer naming error can create a PR disaster, even when quickly corrected.
