From Newsweek · Cameron Kiszla · · 1m 20s
Kansas and Missouri are still fighting the 1850s
Kansas football dropped a hype video that skips trash talk and goes straight to Bleeding Kansas.
In brief
Kansas football dropped a hype video that skips trash talk and goes straight to Bleeding Kansas. The Border War nickname is not branding. Kansas built its whole hype video on the actual 1850s violence behind the rivalry. Originally reported by Newsweek.
A rivalry with a body count
Missouri visits Kansas on Friday in a series called the Border War. The name came from real violence, not marketing.
“College football rivalries run deep, often stretching back generations”
It is that deep
Kansas football posted a video attacking Missouri over their shared history from the mid 1800s, captioned with three words: it is that deep.
“It is that deep”
Where Jayhawkers came from
In the 1850s, pro-slavery Missourians pushed to bring Kansas into the union as a slave state. The free-state fighters who resisted were called Jayhawkers.
Heroes and Villains
Former Jayhawk and NFL lineman Gilbert "the Gravedigger" Brown narrates over Metro Boomin and Future, with maps and images of John Brown behind him.
“It's fueled by hatred passed down through generations”
Missouri is still favored
The No. 23 Tigers are favored by less than a touchdown, and they have Ahmad Hardy, arguably the best running back in the country.
Lawrence could swing it
The game is at David Booth Kansas Memorial Stadium, where crowd emotion may close the talent gap. Kickoff is 8 p.m. ET on Fox.
“When we collide, it goes beyond the game”
At a glance
The Border War nickname is not branding. Kansas built its whole hype video on the actual 1850s violence behind the rivalry.
