Climate change is making sports harder

Heat, poor air quality, and unpredictable weather are increasing dehydration, heat illness, respiratory problems and fatigue for athletes at all levels.

“Whether poor air quality, extreme heat or unpredictable weather, the impact of climate change is felt everywhere, at every level.”

Consumers want sustainable gear

Athletes and consumers now care about how gear is made and its environmental impact, not just performance and appearance.

Nike's sustainability roadmap

Nike launched Move to Zero in 2019, then Forward in 2024, a textile cutting carbon emissions by 75 percent. Its 2024 report shows 10 percent water reduction progress and half a million metric tons of emissions eliminated.

New tech keeps athletes cool

Nike is developing eco-friendly innovations like Aero-FIT apparel and ReactX foam footwear to help athletes stay comfortable without compromising quality.

“From industry-leading apparel technology, like Aero-FIT, to footwear breakthroughs like ReactX foam, we continue to push the known limits of product design.”

Stock collapse forces strategy reset

Nike's stock fell from over 165 dollars to near 40 dollars as competition increased and strategic missteps like overproduction and lifestyle focus hurt performance.

CEO focuses on five sports, three countries

New CEO Elliott Hill launched Win Now actions targeting five key sports, three key countries and five key cities to rebuild focus and performance.