From Newsweek · · 1m 10s
Toys R Us Opens 120 Stores for Adult Collectors
Toys R Us expands to 160 stores as adult collector demand grows.
In brief
Toys R Us expands to 160 stores as adult collector demand grows. Toys R Us opens 120 new standalone stores nationwide to serve adult collectors, marking a resurgence in the toy market. Originally reported by Newsweek.
Toys R Us expands
Toys R Us announced plans to open 120 new standalone stores across the United States during the 2026 holiday season through a partnership with Go! Retail Group.
Adult collector demand rises
Adult-only households now account for 55 percent of total toy sales, up 16 percent from last year, according to Circana.
Toys R Us resurgence
Toys R Us filed for bankruptcy in 2017 but is now expanding its standalone store footprint from 40 to 160 locations nationwide.
New store features
Some stores will include Creator Studios for influencers and product launches, cafés, and candy shops to encourage longer visits.
Market shift
Circana reported 17 percent toy sales growth in the first six months of 2026, driven by adult collectors and trading cards.
What happens next
Toys R Us has not yet released a full list of 120 new store locations or specific opening dates.
What to remember
Toys R Us opens 120 new standalone stores nationwide to serve adult collectors, marking a resurgence in the toy market.
