Asian brands dominate Tokyo's luxury shopping

Asian brands boost Tokyo's high-end retail with record rents.

Oct 13, 2026

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Asian brands dominate Tokyo's luxury shopping

Asian brands boost Tokyo's high-end retail with record rents.

In brief

Asian brands boost Tokyo's high-end retail with record rents. Asian brands are increasing visibility in Tokyo's luxury districts through flagship stores, driving record rents in key areas like Ginza and Omotesando. Originally reported by Nikkei Asia.

Asian brands expand in Tokyo luxury zones

20261002 Omotesando

Asian brands are becoming more visible in Tokyo's high-end shopping districts through flagship stores to highlight global value.

Record rents in Tokyo's key districts

Japanese listed fashion brand Human Made steps up global expansion

Ginza, Omotesando, and Shibuya report record rents in April-June 2026 as prime retail space becomes scarce.

Prime retail space scarcity

The entry of new Asian brands into Tokyo's luxury districts is making prime retail space more scarce in the capital.

The bottom line

Asian brands are increasing visibility in Tokyo's luxury districts through flagship stores, driving record rents in key areas like Ginza and Omotesando.

Read the original on Nikkei Asia

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