From Nikkei Asia · · 30s
Bandai's Tamagotchi Expands in Asia
Bandai's Tamagotchi gains ground in Asia through licensing deals.
In brief
Bandai's Tamagotchi gains ground in Asia through licensing deals. Bandai's Tamagotchi digital pet device is expanding its presence in Asian markets via licensing partnerships. Originally reported by Nikkei Asia.
Bandai's Tamagotchi
Japanese toy maker Bandai is accelerating efforts to utilize its Tamagotchi digital pet device intellectual property.
Expanding in Asia
Tamagotchi is reaching new audiences in South Korea and China through fashion, cosmetics and K-pop collaborations.
30th Anniversary
The digital pet device marks the 30th anniversary of its launch next month.
The one thing
Bandai's Tamagotchi digital pet device is expanding its presence in Asian markets via licensing partnerships.
