Beijing uses pop culture to win over Malaysian Chinese

Beijing's pop culture efforts target Malaysian Chinese with new performances and films.

Oct 9, 2026

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Beijing uses pop culture to win over Malaysian Chinese

Beijing's pop culture efforts target Malaysian Chinese with new performances and films.

In brief

Beijing's pop culture efforts target Malaysian Chinese with new performances and films. Beijing is using Chinese film and music to connect with Malaysian Chinese through shared cultural elements. Originally reported by Nikkei Asia.

Beijing's pop culture strategy

20261007 A Chinese Malaysian performer

Beijing uses Chinese film and music to connect with Malaysian Chinese through shared cultural elements.

“Hearing the dialogue in the hit Chinese movie "Dear You" made Malaysian Chinese actor Yuan Teng nostalgic”

Hands Percussion performance

The Hands Percussion ensemble performs "24 Festive Drums" at a Kuala Lumpur mall on Sept 20.

Cultural connection

Malaysian Chinese actor Yuan Teng feels nostalgic hearing dialogue from Chinese movie "Dear You".

“Hearing the dialogue in the hit Chinese movie "Dear You" made Malaysian Chinese actor Yuan Teng nostalgic”

The headline

Beijing is using Chinese film and music to connect with Malaysian Chinese through shared cultural elements.

Read the original on Nikkei Asia

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