From Nikkei Asia · · 40s
CJ CGV revives cinema with immersive tech
South Korea's CJ CGV uses 4DPlex to boost moviegoers' willingness to pay for premium screenings.
In brief
South Korea's CJ CGV uses 4DPlex to boost moviegoers' willingness to pay for premium screenings. CJ CGV's 4DPlex premium formats are increasing demand for immersive cinema experiences in South Korea. Originally reported by Nikkei Asia.
CJ CGV premium formats
Moviegoers increasingly willing to pay extra for screenings in company's premium formats.
Demand for immersive cinema
Demand for immersive cinema experiences such as those provided by cj 4dplicity's ultra-wide screens and movable seats is growing.
CJ CGV's strategy
South korea's cj cgv is putting 'motion' back into motion pictures despite pandemic effects and streaming shifts.
The short version
CJ CGV's 4DPlex premium formats are increasing demand for immersive cinema experiences in South Korea.
