From Nikkei Asia · · 40s
Dutch Greenhouse Firms Shift to Software Sales in China
Dutch greenhouse firms in China pivot to selling software as demand for controlled farming grows.
In brief
Dutch greenhouse firms in China pivot to selling software as demand for controlled farming grows. Dutch horticultural suppliers in China are shifting from greenhouses to software sales due to rising demand for safe, clean produce. Originally reported by Nikkei Asia.
Dutch firms pivot to software
Dutch horticultural suppliers in China shift from exporting complete greenhouses to focusing on advanced technology, proprietary software and system integration.
Rising demand for safe produce
Chinese consumers increasingly seek vegetables and fruit grown in controlled environments as they are seen as safer and cleaner.
Why the shift happens
Dutch firms hold an edge in technology, software and system integration where chinese agricultural companies lag.
What to remember
Dutch horticultural suppliers in China are shifting from greenhouses to software sales due to rising demand for safe, clean produce.
