From Nikkei Asia · · 40s
Ethics drive Wardah to pinnacle of Southeast Asia's beauty brands
Indonesian beauty brand Wardah leads Southeast Asia's ethical beauty market with AI-powered research.
In brief
Indonesian beauty brand Wardah leads Southeast Asia's ethical beauty market with AI-powered research. Wardah, an Indonesian family-owned beauty brand, achieves Southeast Asia's top ethical beauty status through AI-driven research and halal compliance. Originally reported by Nikkei Asia.
Wardah's ethical leadership
Indonesian family-owned beauty brand Wardah leads Southeast Asia's ethical beauty market with AI-powered research and halal compliance.
“In God we trust. All others must bring data.”
ParagonCorp's R&D strategy
ParagonCorp's deputy CEO Sari Chairunnisa states Wardah's success comes from quality and ethical practices.
Ethical beauty growth
Southeast Asian beauty brands seek overseas recognition to boost growth amid Chinese competition.
What it means
Wardah, an Indonesian family-owned beauty brand, achieves Southeast Asia's top ethical beauty status through AI-driven research and halal compliance.
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