From Nikkei Asia · · 40s
Honda sells Thai-built Mitsubishi pickup under own brand
Honda to launch rebadged Mitsubishi Triton pickup in Southeast Asia by 2028.
In brief
Honda to launch rebadged Mitsubishi Triton pickup in Southeast Asia by 2028. Honda will sell Thai-built Mitsubishi Triton trucks under its own brand in Southeast Asia starting in 2028 to compete with Chinese automakers. Originally reported by Nikkei Asia.
Honda to sell Thai-built Mitsubishi pickup
Honda plans to sell Thai-built Mitsubishi Triton pickup trucks under its own brand in Southeast Asia as early as 2028.
Rebadged Triton to compete with Chinese automakers
The rebadged vehicle targets Chinese automakers in Southeast Asia where Japanese automakers face strong competition.
First rebadging in three decades
Honda's first rebadging deal since the 1990s aims to boost market share in Southeast Asia against Chinese rivals.
The main idea
Honda will sell Thai-built Mitsubishi Triton trucks under its own brand in Southeast Asia starting in 2028 to compete with Chinese automakers.
