From Nikkei Asia · · 40s
Japan's Fandom Economy Grows Amid Agency Bankruptcies
Japan's $26bn fandom economy expands as talent agency bankruptcies hit record levels.
In brief
Japan's $26bn fandom economy expands as talent agency bankruptcies hit record levels. Japan's $26 billion fandom economy is growing rapidly despite record talent agency bankruptcies. Originally reported by Nikkei Asia.
Japan's Fandom Economy
Japan's $26 billion oshikatsu economy based on enthusiasm for specific people and characters through spending money on related goods and content is rapidly expanding.
Record Talent Agency Bankruptcies
Talent agency bankruptcies hit record levels as Japan's concept of fame and stardom undergoes digital transformation.
Alterna Channel
Members of content creation group Alterna Channel wave to a video camera in Tokyo on Oct. 6.
The key point
Japan's $26 billion fandom economy is growing rapidly despite record talent agency bankruptcies.
