From Nikkei Asia · · 40s
Netflix Japan Ad Deals Jump 12x
Netflix's Japanese ad deals surged 12 times in 9 months, driven by baseball and drama content.
In brief
Netflix's Japanese ad deals surged 12 times in 9 months, driven by baseball and drama content. Netflix increased Japanese advertiser transactions by 12x in January-September 2026 compared to the same period last year. Originally reported by Nikkei Asia.
Netflix Japan Ad Deals
Netflix grew advertiser transactions in Japan by a factor of 12 in January-September compared with the same period last year.
World Baseball Classic Impact
The expansion was powered by Netflix's original series and exclusive rights to the World Baseball Classic.
Drama Selection Boost
Strong drama selection also contributed to the surge in Japanese ad deals for Netflix.
In short
Netflix increased Japanese advertiser transactions by 12x in January-September 2026 compared to the same period last year.
