From Nikkei Asia · · 50s
Suzuki's Cheapest EV Beats BYD in Japan
Suzuki launches Japan's cheapest EV to undercut BYD's Racco.
In brief
Suzuki launches Japan's cheapest EV to undercut BYD's Racco. Suzuki's new e-Sky EV will cost 2.12 million yen ($13,400) in Japan, undercutting BYD's Racco and becoming the cheapest in its class. Originally reported by Nikkei Asia.
Suzuki launches new kei EV
Suzuki Motor's new electric kei minicar will be priced at 2.12 million yen ($13,400) when it goes on sale in Japan next month.
e-Sky targets BYD's Racco
The e-Sky will also exceed Chinese carmaker's entry-level Racco in range.
Cheapest in class
Suzuki's e-Sky is expected to be the cheapest in its class, undercutting BYD's Racco.
Price comparison
Suzuki's e-Sky costs 2.12 million yen ($13,400) versus BYD's Racco.
Market strategy
Suzuki aims to stimulate EV demand in Japan with its cheapest-in-class model.
The key point
Suzuki's new e-Sky EV will cost 2.12 million yen ($13,400) in Japan, undercutting BYD's Racco and becoming the cheapest in its class.
