From OpenAI · · 40s
Fanatics and OpenAI boost fan outfits
OpenAI powers Fanatics' Shop the Look to recommend coordinated game-day outfits.
In brief
OpenAI powers Fanatics' Shop the Look to recommend coordinated game-day outfits. Fanatics' AI-driven Shop the Look now suggests 10% more coordinated merchandise for fans across MLB, NFL, NBA, and NHL stores. Originally reported by OpenAI.
New Shop the Look feature
Fanatics launches OpenAI-powered Shop the Look for coordinated game-day outfits.
AI recommendations work fast
OpenAI models create 50 coordinated looks in under 24 hours using Codex and Fanatics data.
10% higher engagement
Shop the Look achieves 10% higher engagement than previous experience across 30,000 MLB products.
In short
Fanatics' AI-driven Shop the Look now suggests 10% more coordinated merchandise for fans across MLB, NFL, NBA, and NHL stores.
