Gilbert + Tobin Uses AI to Boost Legal Work

Gilbert + Tobin's AI Strategy

Gilbert + Tobin began by letting employees experiment with AI before introducing ChatGPT Enterprise and Codex for multistep workflows.

Three AI Objectives

The firm aims to deliver better client services, create a great workplace, and become a market leader using AI.

AI's Real Value

AI freed staff from routine tasks, allowing them to focus on client meetings, coaching teams, and mentoring future leaders.

“It’s been about…freeing them up to then do the more human side of their work.”

Three-Phase Adoption

Gilbert + Tobin started with safe experimentation, then introduced ChatGPT Enterprise for secure workflows, and finally scaled with governance.

High Adoption Rate

87% of enabled ChatGPT users actively use the tool, more than twice the typical adoption rate for similar tools.

Leadership Role

Leaders must use AI themselves to show its value, experiment, and encourage others to engage with the technology.

“Getting started yourself…sets the tone and encourages others.”

Personal AI Tool

Sam Nickless created a digital twin using ChatGPT to share feedback with his team and streamline annual reviews.

Cost Savings

An annual review process using ChatGPT Work cost $62 instead of multiple people over days.

CEO Advice

Start by using AI yourself, pair with clear governance, and focus on quality over speed to maximize value.