From OpenAI · · 1m 30s
Heimstaden uses AI to transform property management
Heimstaden cuts property ad costs by 99% using AI tools.
In brief
Heimstaden cuts property ad costs by 99% using AI tools. Heimstaden reduced property image production costs by 99% in the Netherlands using AI, with 50% employee adoption within 2-3 months. Originally reported by OpenAI.
Heimstaden's AI shift
Heimstaden uses AI to change residential real estate management.
Traditional property management
Managing homes meant finding tenants, collecting rent and keeping properties in good condition.
AI adoption decision
Heimstaden chose OpenAI in June 2025 to empower employees and rethink business processes.
Co-CEO vision
Helge Krogsbøl says the purpose of buildings hasn't changed but the way they're operated continues to change.
“The purpose of our buildings hasn't changed. We provide homes for people. But the way we operate them continues to change as we challenge conventions and adopt new technology.”
AI in property letting
AI supports pricing, advertising, ad review and market feedback for vacant properties.
Cost reduction in Netherlands
Property image production costs dropped from €50 to less than €0.10 in the Netherlands.
AI strategy pillars
Heimstaden's AI strategy has three pillars: empower employees, central transformation office, and data readiness.
Environmental analysis
Julia Erlandsen used Codex to assess 20,112 property assets with minimal manual work.
Employee adoption
50% of employees adopted AI tools within 2-3 months after rollout.
Real estate caretakers
A Norwegian caretaker used ChatGPT to draft a refurbishment plan for a neglected apartment.
Procurement platform
Heimstaden's procurement platform automates contract analysis and negotiation using ai.
Amplio Estate
Heimstaden co-develops Amplio Estate to enable ai-driven property management workflows.
The headline
Heimstaden reduced property image production costs by 99% in the Netherlands using AI, with 50% employee adoption within 2-3 months.
