From OpenAI · · 1m 10s
Holiday Extras Uses Codex for Faster App Rebuild
Holiday Extras rebuilt its travel app in 2 weeks using OpenAI's Codex, boosting bookings by 32.5%.
In brief
Holiday Extras rebuilt its travel app in 2 weeks using OpenAI's Codex, boosting bookings by 32.5%. Holiday Extras increased app booking conversion by 32.5% after rebuilding its travel app with Codex in 2 weeks. Originally reported by OpenAI.
Holiday Extras Rebuilds App with Codex
Holiday Extras rebuilt its mobile app using OpenAI's Codex to improve customer experience and business performance.
32.5% Higher Booking Conversion
Open-to-book conversion increased 32.5% after the app rebuild, showing better customer engagement.
App Error Rate Reduced to 9%
The app's error rate dropped from 19% to 9% following the rebuild, improving reliability.
2-Week Development Timeline
Holiday Extras completed the app rebuild in two weeks instead of six months, accelerating software delivery.
Customer Feedback Drives Fixes
Holiday Extras quickly addressed customer complaints, turning one-star reviews into five-star ratings within days.
AI-Powered Operational Improvements
Automated systems now convert customer chats into actionable tickets for supplier network issues.
CEO Matthew Pack's Vision
Pack aims to expand AI use across Holiday Extras' systems, enabling employees to direct work and shape outcomes.
The takeaway
Holiday Extras increased app booking conversion by 32.5% after rebuilding its travel app with Codex in 2 weeks.
