From OutKick · Amber Harding · · 50s
Fishing Business Grows with FXR
FXR founder sees fishing's explosive growth as a key business opportunity.
In brief
FXR founder sees fishing's explosive growth as a key business opportunity. FXR founder Milt Reimer says fishing's massive growth in participation and professional success shows the sport's business potential is just beginning. Originally reported by OutKick.
Record Fishing Prize
Matt Robertson won $1.25 million at The Champions tournament on Oct 31, 2026.
“MATT ROBERTSON WINS RECORD $1.25 MILLION FISHING PRIZE, DECLARES 'TRAILER TRASH FOR LIFE'”
Tournament Payout
The Champions tournament offered a $3.25 million purse with 60 competitors from two circuits.
Fishing Participation
57 million Americans fished at least once in 2025, up from 50.1 million in 2019.
FXR's Entry
FXR founder Milt Reimer began recognizing fishing's potential after discovering overlap with motorsports customers.
“We just started to connect through that, and then just realized, man, there is a lot of participation in Minnesota, especially”
Sponsored Anglers
FXR sponsors professional anglers including Matt Robertson, Fisher Anaya and Trey McKinney.
FXR's Vision
Milt Reimer says fishing's growth shows it's real, here, and in front of us.
“It's real. It's here. It's in front of us”
The bottom line
FXR founder Milt Reimer says fishing's massive growth in participation and professional success shows the sport's business potential is just beginning.
