From OutKick · Bobby Burack · · 50s
Monday Night Football Audience Drops 50%
NFL's Monday Night Football lost half its viewers in one week during Falcons-Saints game.
In brief
NFL's Monday Night Football lost half its viewers in one week during Falcons-Saints game. Monday Night Football dropped 50% viewers from previous week's average after Falcons-Saints game. Originally reported by OutKick.
Monday Night Football Audience Drops 50%
The Falcons-Saints game drew 11.9 million viewers, a week-over-week decline of 50% from previous average.
Week 3 Average Viewership
Week 3's Eagles-Bears game drew 22.6 million viewers, nearly double Monday's audience.
Season Average Drops
Monday Night Football's season average dropped from 21.8 million to 19.325 million viewers.
Game Outcome
Atlanta won the game 45-24 after an ugly and largely uncompetitive match.
NFL Marketing Strategy
The NFL marketed the game around the 20th anniversary of the Saints' return to the Superdome after Hurricane Katrina.
Upcoming Matchup
The Bills-Rams game is expected to surpass 22.6 million viewers if competitive.
The essence
Monday Night Football dropped 50% viewers from previous week's average after Falcons-Saints game.
