From PCMAG · James Peckham · · 1m
Apple Opens London Music Venue for Global Streaming
Apple's new London venue streams shows worldwide, prioritizing intimate live experiences.
In brief
Apple's new London venue streams shows worldwide, prioritizing intimate live experiences. Apple opened its first live music venue in London, designed to stream performances globally while offering artists creative control. Originally reported by PCMAG.
Apple Music Hall Opens
Apple opened its first live music venue in London.
Housed in Battersea Power Station
The venue is in the same building as Apple's UK headquarters.
Capacity 600
Music Hall holds 600 people, smaller than London's biggest venues.
Intimate Shows
Apple aims to close the gap between intimacy and production value.
48-Speaker System
The venue uses a 48-speaker spatial sound system for front and in-the-round audiences.
Global Streaming
Apple will livestream shows worldwide with spatial audio and video.
First Shows in September
Shows begin on September 28, with tickets sold via Apple Music Hall website.
The takeaway
Apple opened its first live music venue in London, designed to stream performances globally while offering artists creative control.
