From PCMAG · Will Greenwald · · 1m 20s
Apple TV 4K Fixes Price Flaws
Apple TV 4K adds hands-free Siri and Wi-Fi 7 but costs $299, double its 2022 launch price.
In brief
Apple TV 4K adds hands-free Siri and Wi-Fi 7 but costs $299, double its 2022 launch price. Apple TV 4K's $299 price tag exceeds its 2022 $129 launch price by over 100% despite upgrades. Originally reported by PCMAG.
Apple TV 4K Launch
Apple announced the fourth-generation Apple TV 4K media streamer at its NYC 'Welcome Home' event.
Hands-Free Siri and Wi-Fi 7
The new model includes hands-free siri and upgraded connectivity to wi-fi 7, bypassing wi-fi 6e.
A19 Chip Upgrade
Its a19 chip is more powerful than the a15 in the third-generation apple tv 4k, which cost $199.
HomePod Pairing
The device pairs with up to four homepod smart speakers for wireless surround sound.
Price Hike
Apple raised the price of the previous apple tv 4k from $129 to $199 earlier this year.
New Price Tag
The new apple tv 4k costs $299, more than double its predecessor's launch price.
Fire TV Cube Comparison
Amazon's fire tv cube costs $199.99, $100 cheaper than the new apple tv 4k.
Roku Ultra Alternative
The roku ultra costs $149.99 and includes hands-free voice control and apple airplay.
Price Justification
The $299 price tag exceeds the value of its upgrades compared to cheaper alternatives.
In short
Apple TV 4K's $299 price tag exceeds its 2022 $129 launch price by over 100% despite upgrades.
