From PCMAG · James Peckham · · 1m 10s
Disney+ and Hulu Raise Prices Again
Disney+ and Hulu hike prices for fourth time in four years.
In brief
Disney+ and Hulu hike prices for fourth time in four years. Disney+ and Hulu increased prices by $2.50 for ad-free subscriptions to $21.49 monthly, with standalone ad-supported plans rising 50 cents to $12.49. Originally reported by PCMAG.
Disney+ and Hulu Price Hike
Disney+ and Hulu have raised prices for the fourth time in four years, with ad-free subscriptions jumping by $2.50 to $21.49 monthly.
“Variety reports”
Ad-Free Subscription Cost
The standalone Disney+ or Hulu subscription now costs $21.49 per month, a $2 increase from the bundle price of $21.99.
Ad-Supported Plan Changes
Standalone ad-supported subscriptions increased by 50 cents to $12.49 monthly, while the Disney+ and Hulu bundle remains at $12.99.
Disney's Strategy
Disney plans to discontinue the standalone Hulu app later this year, aiming to attract more bundle subscribers at the new price.
ESPN Bundle Pricing
The Disney+ and ESPN Select bundle costs $21.99 monthly, up by $2, while the ad-free Unlimited option stays at $35.99.
Competitor Pricing
Competitors raised prices by an average of 13%, while Disney increased its standalone ad-supported offerings by only 4%.
“TechRadar reports”
Future Plans
Disney may introduce a free ad-supported tier, though the selection will likely be limited.
“Disney+ is mulling a free tier”
At a glance
Disney+ and Hulu increased prices by $2.50 for ad-free subscriptions to $21.49 monthly, with standalone ad-supported plans rising 50 cents to $12.49.
