From PCMAG · Juhi Wadia · · 2m
Sony Bravia 4K OLED TV drops $400 at Walmart
The 42-inch Sony Bravia XR A90K hits $898, down from $1,300, making premium gaming and cinema affordable.
In brief
The 42-inch Sony Bravia XR A90K hits $898, down from $1,300, making premium gaming and cinema affordable. A flagship Sony OLED TV with 4K/120Hz gaming and reference-grade processing just dropped below $900, the lowest price you'll find for this caliber of display. Originally reported by PCMAG.
Premium Sony OLED under $900

Walmart has the 42-inch Sony Bravia XR A90K down to $898 from $1,299.99, saving you 31 percent. This flagship OLED delivers self-lit pixels, 4K/120Hz gaming, and reference-tier visuals.
“Finding a flagship-tier Sony OLED with full HDMI 2.1 gaming features, cognitive picture processing, and a desktop-friendly 42-inch footprint for under $900 is virtually unheard of.”
OLED contrast and black levels
The TV features self-lit OLED pixels with XR OLED Contrast Pro for infinite black levels. Each pixel produces its own light, eliminating the need for a backlight.
Cognitive Processor XR
Sony's Cognitive Processor XR analyzes and enhances image realism in real time. It upscales lower-resolution content and optimizes colors and contrast for lifelike picture quality.
Native 4K at 120 hertz gaming
The TV supports 4K resolution at 120 frames per second via HDMI 2.1, plus VRR and ALLM for smooth, responsive console gaming. PS5 auto-calibration is included.
Acoustic Surface Audio Plus
The screen itself vibrates to produce sound, creating immersive audio that matches on-screen action. A two-way soundbar stand amplifies the effect for cinematic impact.
Google TV built in
The TV runs Google TV with Apple AirPlay 2 support, giving you access to thousands of apps and seamless streaming from your devices.
Perfect for PS5 gamers
The 42-inch size fits on a desk or bedroom wall, while 4K/120Hz and PS5 auto-calibration make it ideal for competitive console gaming without the bulk of larger screens.
Cinema-grade picture processing
Reference-grade processing and infinite black levels make this TV excellent for watching 4K movies and streaming content. Colors and contrast rival professional cinema displays.
Breaks the luxury price barrier
At over $400 off, this deal removes the premium sticker shock typically attached to Sony's Master Series engineering, making flagship OLED accessible to more buyers.
Desktop-friendly 42-inch size
Unlike typical 55-inch and larger TVs, the 42-inch form factor works as a gaming monitor or bedroom display without dominating the space.
Limited-time markdown
This price drop won't last long. Walmart's deal on the Sony Bravia XR A90K is a rare opportunity to get flagship OLED technology at a significant discount.
“This deal won't last long.”
Budget alternative available
If you want a larger screen on a tighter budget, a 55-inch Vizio Class Quantum 4K smart TV is available for under $230.
The main idea
A flagship Sony OLED TV with 4K/120Hz gaming and reference-grade processing just dropped below $900, the lowest price you'll find for this caliber of display.





