The Best CRM Software We've Tested for 2026
PCMag tests top CRM software for 2026, naming Apptivo, Bigin by Zoho, and Freshsales as Editors' Choice.
In brief
PCMag tests top CRM software for 2026, naming Apptivo, Bigin by Zoho, and Freshsales as Editors' Choice. PCMag's Editors' Choice for 2026 CRM software includes Apptivo, Bigin by Zoho CRM, and Freshsales based on testing. Originally reported by PCMAG.
What CRM Systems Do
Customer relationship management systems automate tasks, centralize customer data, improve collaboration, and provide insights for targeted email marketing.
Why Choosing a CRM Is Hard
Selecting the right CRM from many options can be daunting as some systems suit small businesses while others meet large enterprise demands.
PCMag's Testing Approach
PCMag has reviewed CRMs for over a decade, rigorously testing aspects from importing contacts to generating reports.
Editors' Choice Winners
Apptivo, Bigin by Zoho CRM, and Freshsales are PCMag's Editors' Choice winners for 2026 CRM software.
Most Flexible CRM
Apptivo CRM offers a highly customizable, feature-rich experience with all tools small businesses need.
Most Affordable CRM
Bigin by Zoho CRM provides affordable pricing for small businesses with high-quality contact management tools and robust automation features.
Best for Larger Small Businesses
HubSpot Smart CRM offers excellent tools for nurturing customer relationships, leads, and deals with high-quality AI features.
Best Setup Process
Insightly CRM provides an intuitive interface, fast setup, and excellent workflow automation tools for businesses.
Best for AI Features
Monday CRM offers step-by-step onboarding, intuitive interfaces, simple automation tools, and full AI features.
Best for Salesforce Users
Salesforce Starter Suite provides a highly customizable CRM solution for small businesses planning to upgrade to more feature-rich tiers.
Best for Free Users
Zoho CRM is a powerful, affordable platform with extensive customization options for businesses willing to invest time learning its features.
Best for Start-Ups
Less Annoying CRM offers a simple, intuitive interface and robust mobile apps for small businesses with single pricing tiers.
Best Self-Help Resources
Pipedrive CRM provides all necessary tools for customer relationship management with guided setup processes and high-quality tutorial videos.
Why We Picked Apptivo
Apptivo splits its feature set into modules for customization, supports accounting and invoicing, and includes 24/7 customer support.
Why We Picked Bigin by Zoho
Bigin by Zoho targets start-ups and SMBs with affordable pricing, integrates with other Zoho software, and adds AI-powered appointment tools.
Why We Picked HubSpot Smart CRM
HubSpot Smart CRM includes contact enrichment, custom reporting dashboards, and AI agent hubs with integrations to Slack and Salesforce.
What to remember
PCMag's Editors' Choice for 2026 CRM software includes Apptivo, Bigin by Zoho CRM, and Freshsales based on testing.
