From PC Gamer · · 1m 10s
Formula 1 Finds Horse Girl Gacha Game as Financial Partner
Cygames' horse girl gacha game Umamusume becomes F1 Japanese Grand Prix's founding partner, renaming a circuit corner for a year.
In brief
Cygames' horse girl gacha game Umamusume becomes F1 Japanese Grand Prix's founding partner, renaming a circuit corner for a year. Cygames' Umamusume: Pretty Derby will rename Suzuka Circuit's 130R corner to Umamusume 130R for one year as a founding partner of the 2027 F1 Japanese Grand Prix. Originally reported by PC…
Quick answers
- What Does Founding Partner Mean?
- Founding partners bring additional value to the event and help shape its growth through marketing, promotional activities, and fan experiences.
- What is the key takeaway from Formula 1 Finds Horse Girl Gacha Game as Financial Partner?
- Cygames' Umamusume: Pretty Derby will rename Suzuka Circuit's 130R corner to Umamusume 130R for one year as a founding partner of the 2027 F1 Japanese Grand Prix.
F1 Japanese Grand Prix Finds New Partner
The 2027 F1 World Championship's Japanese Grand Prix has named Cygames' horse girl gacha game Umamusume: Pretty Derby as a founding partner.
What Does Founding Partner Mean?
Founding partners bring additional value to the event and help shape its growth through marketing, promotional activities, and fan experiences.
Suzuka Circuit Corner Renamed
Umamusume will rename Suzuka Circuit's 130R corner to Umamusume 130R for approximately one year.
Marketing Activities Limited
Cygames plans minimal marketing during the Japanese Grand Prix itself, focusing on promotional activities outside the race event.
Umamusume: Pretty Derby Explained
Umamusume is an anime-slash-gacha game featuring anthropomorphised horse girls based on real race horses.
Special Events at Suzuka
Cygames will open a special booth and host a live music performance on April 10 for Umamusume fans at Suzuka Circuit.
What it means
Cygames' Umamusume: Pretty Derby will rename Suzuka Circuit's 130R corner to Umamusume 130R for one year as a founding partner of the 2027 F1 Japanese Grand Prix.
