From PC Gamer · · 1m 40s
New Blood CEO: Shut Down Studio, Not Sell Out
New Blood CEO says studio will close after 20 years, not sell to avoid boomer shooter identity.
In brief
New Blood CEO says studio will close after 20 years, not sell to avoid boomer shooter identity. New Blood CEO claims the studio will shut down after 20 years rather than sell to maintain independence as a boomer shooter game developer. Originally reported by PC Gamer.
New Blood CEO
New Blood CEO says studio will close after 20 years rather than sell to maintain independence.
“In 20 years, we're done. I'm gonna say goodbye, shut it down”
Studio's Future
New Blood studio will shut down after 20 years to avoid selling out as a boomer shooter.
Boomer Shooter Identity

New Blood is known for boomer shooter games targeting older players.
CEO's Statement
CEO wants studio to have a happy ending and go out on its terms.
“I want us to have a happy ending. I want us to go out on our terms”
Studio History
New Blood has been developing games for 20 years without selling out.
Game Genre

New Blood focuses on first-person shooter games for older audiences.
Market Position
New Blood is a niche studio in the competitive FPS market.
Studio Closure
New Blood will shut down after 20 years to avoid selling out to larger companies.
CEO's Motivation
CEO prioritizes studio independence over financial gain from sales.
Game Development
New Blood has developed games for older players since its founding.
Market Strategy
New Blood targets older players with boomer shooter games.
Studio Decision
New Blood will shut down after 20 years to maintain independence.
Game Identity
New Blood is defined by its boomer shooter game identity.
Final Action
New Blood will shut down after 20 years to avoid selling out.
At a glance
New Blood CEO claims the studio will shut down after 20 years rather than sell to maintain independence as a boomer shooter game developer.


