Xbox CEO says we will not survive without new IPs

Xbox CEO Asha Sharma warns company will collapse without new game franchises.

Oct 13, 2026

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Xbox CEO says we will not survive without new IPs

Xbox CEO Asha Sharma warns company will collapse without new game franchises.

In brief

Xbox CEO Asha Sharma warns company will collapse without new game franchises. Xbox CEO Asha Sharma reportedly stated the company will not survive without new intellectual properties. Originally reported by PC Gamer.

Xbox CEO Asha Sharma

Xbox CEO Asha Sharma reportedly says the company will not survive without new intellectual properties.

“we will not survive without new ips”

Hundreds of layoffs

The gaming industry has reported hundreds of layoffs across multiple companies.

Many cancelled projects

Many cancelled projects

Multiple game projects have been cancelled in the gaming industry.

Xbox CEO statement

Xbox CEO Asha Sharma reportedly stated the company will not survive without new intellectual properties.

“we will not survive without new ips”

Gaming industry impact

The gaming industry is experiencing significant layoffs and project cancellations.

Xbox leadership

Xbox leadership

Xbox leadership faces pressure to address the company's financial situation.

New IP strategy

Xbox needs to develop new intellectual properties to avoid collapse.

Industry response

The gaming industry is reacting to Xbox's financial challenges.

Financial situation

Asha Sharma in Microsoft's Unlocking the AI Revolution showcase: "Join us for this insightful interview with Asha Sharma where she will outline the forward dire

Xbox's financial situation is deteriorating without new game franchises.

Layoffs and cancellations

The gaming industry has seen hundreds of layoffs and many project cancellations.

Xbox's future

Xbox's future depends on developing new intellectual properties.

Industry challenges

The gaming industry faces significant challenges in maintaining its financial health.

Xbox strategy

Xbox must focus on new intellectual properties to avoid collapse.

What happens next

Xbox will need to develop new game franchises to survive.

The key point

Xbox CEO Asha Sharma reportedly stated the company will not survive without new intellectual properties.

Read the original on PC Gamer

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