Xbox CEO says no new IP survival

Xbox CEO claims division won't survive without new IP despite cutting key studios.

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Oct 13, 2026

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Xbox CEO says no new IP survival

Xbox CEO claims division won't survive without new IP despite cutting key studios.

In brief

Xbox CEO claims division won't survive without new IP despite cutting key studios. Xbox CEO Asha Sharma says the division won't survive without new IP after cutting studios that created fresh games. Originally reported by Polygon.

Xbox reset

Senua grimaces angrily with warpaint on her face in closeup

Xbox CEO Asha Sharma says division won't survive without new IP.

“We will not survive if we only revive the past”

Job cuts and studio moves

Job cuts and studio moves

Xbox cut 1,600 jobs and moved studios like Obsidian under Bethesda.

“We’re backing our strongest franchises”

Key studios axed

Microsoft cut Double Fine, Ninja Theory, Compulsion Games, and Undead Labs.

“Microsoft stopped funding all four studios”

New IP projects

Double Fine made Kiln and Keeper; Ninja Theory created Hellblade series.

“Double Fine is known for out-there concepts”

Hypocrisy

Hypocrisy

Xbox CEO's comments clash with cutting studios that created new IP.

“Essentially, Sharma’s words do not match the company’s actions”

The short version

Xbox CEO Asha Sharma says the division won't survive without new IP after cutting studios that created fresh games.

Read the original on Polygon

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