From Popsugar · Audrey Noble · · 50s
Khloé Kardashian on Aging and Hair Rebrand
Khloé Kardashian reveals her hair care journey and how she's embracing her 40s.
In brief
Khloé Kardashian reveals her hair care journey and how she's embracing her 40s. Khloé Kardashian says she's reinventing herself with It's a 10 hair products as she enters her 40s. Originally reported by Popsugar.
Khloé's Hair Evolution
Khloé Kardashian has worn many hairstyles from bobs to beachy waves and bleached blonds.
“I love the power of glam and the way that you can switch your identity and be something one day”
Hair Care Shift
Khloé now prioritizes hair nourishment with It's a 10 products after using them for over two decades.
“I was just always in love with it”
40s Reinvention
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At 42, Khloé embraces her 40s as a fresh start while celebrating her journey through aging.
“I was never afraid to go into them. I wanted that fresh start”
Hair Routine
Khloé uses heat protectant, avoids washing hair too often, and relies on dry shampoo between washes.
“I just don't think my hair needs it”
Wig Closet Loyalty
Khloé keeps her beloved wig closet as part of her identity, saying it's hard to part with.
“I still have that wig closet”
At a glance
Khloé Kardashian says she's reinventing herself with It's a 10 hair products as she enters her 40s.
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