From Porsche Newsroom · · 50s
Porsche's 2035 Strategy
Porsche reveals new strategy to boost sports car sales and profitability by 2035.
In brief
Porsche reveals new strategy to boost sports car sales and profitability by 2035. Porsche AG's 'Sportwagenschmiede '35' strategy focuses on medium-term sports car growth, exclusivity, and sustainability through 2035. Originally reported by Porsche Newsroom.
Porsche Strategy Update
Porsche AG presents new strategy 'Sportwagenschmiede '35' for medium-term ambitions through 2035.
Executive Board Members
Dr. Michael Leiters chairs the board with Dr. Michael Steiner, Matthias Becker, Dr. Jochen Breckner, Christian Friedl, Vera Schalwig, and Joachim Scharnagl.
Sustainability Focus
Porsche measures progress by performance and environmental responsibility through its sustainability strategy.
2025 Product Shift
Porsche shifts product portfolio in 2025 to align with new strategy and strengthen sports car market position.
Emissions Data
911 Turbo S (WLTP) uses 11.7, 11.5 l/100 km with 266, 261 g/km CO₂ emissions.
The main idea
Porsche AG's 'Sportwagenschmiede '35' strategy focuses on medium-term sports car growth, exclusivity, and sustainability through 2035.





