From Psychologies · Ava Skoupsky · · 50s
Color Preference Links to Intelligence, Not What You Think
A 2022 study finds color preferences predict personality traits and fluid intelligence, not the colors you'd expect.
In brief
A 2022 study finds color preferences predict personality traits and fluid intelligence, not the colors you'd expect. People who prefer bright colors like red have higher fluid intelligence than average. Originally reported by Psychologies.
Color Preference Reveals Personality
A 2022 study found color preferences link to personality traits like organization and extraversion.
“The analyses revealed that the five personality types are associated with characteristic colors.”
Bright Colors Predict Higher Intelligence
People who prefer red or orange have higher fluid intelligence than average, according to a 2022 study.
“Extraverts show higher fluid intelligence, which involves quick reasoning and problem-solving.”
Stress Lowers Intelligence
High emotional instability reduces fluid intelligence, with stress and anxiety playing a key role.
“Stress, anxiety, or negative thoughts can impact intelligence levels.”
Dark Colors Link to Negative Emotions
Black and gray colors are associated with negative emotions and intense feelings.
“Dark colors like black or gray are linked to negative emotions and intense feelings.”
Bright Colors Boost Mood
Vibrant colors like red and yellow are linked to positive and intense emotions.
“Bright colors such as red and yellow are associated with positive and intense emotions.”
What matters most
People who prefer bright colors like red have higher fluid intelligence than average.
