From Pulse 2.0 · Amit Chowdhry · · 50s
BelliWelli Gets Credit from Assembled Brands
BelliWelli secures flexible credit to fund retail growth without bank restrictions.
In brief
BelliWelli secures flexible credit to fund retail growth without bank restrictions. BelliWelli secured a flexible credit facility from Assembled Brands to fund retail expansion without financial covenants or annual fees. Originally reported by Pulse 2.0.
BelliWelli Secures Credit
BelliWelli, a California-based gut health brand, closed a new asset-based credit facility with Assembled Brands.
Funds Retail Growth
The facility supports production and inventory for CVS, Sam’s Club, Amazon, TikTok Shop, and direct-to-consumer channels.
Flexible Structure
The credit facility includes an accordion feature to increase capital as BelliWelli expands retail without refinancing.
No Fees or Covenants
The facility has no annual fees, hidden float charges, or financial covenants, saving tens of thousands in interest.
Quick Closing
Assembled Brands completed the financing from term sheet to closing in less than two months with no surprises.
What to remember
BelliWelli secured a flexible credit facility from Assembled Brands to fund retail expansion without financial covenants or annual fees.
