From Pulse 2.0 · Amit Chowdhry · · 1m 30s
Viva Finance Gets $150m Credit to Boost Payroll Loans
Viva Finance secures $150m credit from Viola Credit to expand payroll-linked consumer lending.
In brief
Viva Finance secures $150m credit from Viola Credit to expand payroll-linked consumer lending. Viva Finance will use $150 million from Viola Credit to increase access to affordable personal loans through payroll-linked lending. Originally reported by Pulse 2.0.
Viva Finance Secures Credit
Viva Finance, an Atlanta-based financial technology company specializing in payroll-linked consumer lending, has secured a $150 million credit facility from Viola Credit to expand its lending operations and increase access to affordable personal loans.
New Credit for Payroll Loans
The financing will provide VIVA Finance with additional lending capacity as it scales its proprietary payroll-linked credit platform and expands its reach among consumers who have limited access to traditional financial products.
Payroll-Linked Lending Model
Founded by CEO Jack Markwalter, VIVA Finance focuses on helping working Americans access personal loans through a model that integrates repayments directly with employees’ direct deposits.
Reduced Lending Risk
Rather than relying exclusively on conventional credit evaluation and repayment mechanisms, the company uses its payroll-linked infrastructure to support responsible underwriting and more predictable loan repayments.
Target Market Opportunity
This structure is designed to reduce lending risk and enable VIVA to offer competitive loan terms and lower interest rates than many traditional personal loan alternatives.
Partnership with BenefitHub
One such relationship is its partnership with BenefitHub, which selected VIVA as a preferred personal loan provider for its Benefits+ voluntary benefits platform.
In short
Viva Finance will use $150 million from Viola Credit to increase access to affordable personal loans through payroll-linked lending.
