From Pulse 2.0 · Amit Chowdhry · · 1m 10s
West Madison Acquires Bob's Big Boy Salad Brand
West Madison Foods adds Bob's Big Boy salad dressings to its portfolio, expanding US retail reach.
In brief
West Madison Foods adds Bob's Big Boy salad dressings to its portfolio, expanding US retail reach. West Madison Foods acquired Bob's Big Boy salad dressings and dips retail brand from The Flavor of California, expanding distribution to all US markets including Michigan and Ohio. Originally reported by Pulse 2.0.
West Madison Acquires Brand
West Madison Foods, a Brynwood Partners portfolio company, acquired The Flavor of California holding company for Bob's Big Boy salad dressings and dips retail license.
Product Portfolio Details
The licensed products include Bob's Big Boy Bleu Cheese, Country Ranch, Roquefort, Thousand Island dressings and Red Relish for Original Double-Deck Hamburger.
Distribution Expansion
West Madison expanded retail distribution to all US markets including Michigan and Ohio where Bob's Big Boy has longstanding recognition.
Business Context
West Madison already markets Dean’s Dips and Marie’s salad dressings, making Bob’s Big Boy complementary to its existing refrigerated food portfolio.
Acquisition Impact
Brynwood Partners said the acquisition strengthens West Madison’s position in refrigerated salad dressings while adding an established consumer brand with long history.
In short
West Madison Foods acquired Bob's Big Boy salad dressings and dips retail brand from The Flavor of California, expanding distribution to all US markets including Michigan and Ohio.
