Acorns Acquires Frich to Scale Financial Education
Acorns buys Frich to boost financial education for young Americans.
In brief
Acorns buys Frich to boost financial education for young Americans. Acorns acquired Frich, a community where young Americans learn money through peer interaction, to scale financial education. Originally reported by Pymnts.
Acorns Acquires Frich
Acorns expanded its financial education community by acquiring Frich, a company that helps young Americans learn money through peer interaction.
Frich Community Size
Frich has 1.6 million members and a creator network producing financial education content for young adults.
Frich Co-Founders Join
Frich co-founders Katrin Kaurov and Aleksandra Medina joined Acorns as co-leads of education and community.
Acorns CEO Statement
Acorns CEO Noah Kerner said investing is intimidating and peer support helps people start saving and investing.
“‘Investing is intimidating,’ Acorns CEO Noah Kerner said in the release. ‘Doing it with others can help people get past that.’”
Here's the gist
Acorns acquired Frich, a community where young Americans learn money through peer interaction, to scale financial education.
