From Pymnts · PYMNTS · · 1m 20s
Amazon Adds Walmart Orders to Seller View
Amazon lets sellers link Walmart, eBay, Shopify and TikTok orders to Seller Central.
In brief
Amazon lets sellers link Walmart, eBay, Shopify and TikTok orders to Seller Central. Amazon enables U.S. sellers to connect Walmart, eBay, Shopify and TikTok accounts to Seller Central for a unified view of sales across channels. Originally reported by Pymnts.
Amazon expands seller channel view
Amazon announced Thursday morning (Sept. 24) it will allow U.S. sellers to connect Walmart, eBay, Shopify and TikTok accounts to Seller Central.
Most sellers use multiple channels
More than 95% of Amazon’s independent sellers sell through multiple channels, accounting for over 60% of sales.
Lenders see multichannel data
Sellers choose which outside accounts to connect, with access controls preventing outside data from informing Amazon’s retail decisions.
Analytics combine channel data
Planned analytics will eventually combine traffic, advertising spending and sales information from connected channels.
Underwriting benefits from multichannel view
A consolidated view could indicate whether total revenue is moving between channels or expanding through new demand sources.
SMB sales are multichannel
Digital channels generate 57% of SMB sales on average, with 56% of digital-led SMBs increasing revenue in 2025.
Cross-platform visibility improves lending
Cross-platform visibility could allow credit limits to reflect revenue generated across the business rather than one marketplace.
The bottom line
Amazon enables U.S. sellers to connect Walmart, eBay, Shopify and TikTok accounts to Seller Central for a unified view of sales across channels.
