From Pymnts · PYMNTS · · 1m 20s
Amazon Expands Merchant Operations Beyond Its Platform
Amazon integrates Walmart, Shopify, eBay and TikTok orders into Seller Central to manage merchants' full business workflows.
In brief
Amazon integrates Walmart, Shopify, eBay and TikTok orders into Seller Central to manage merchants' full business workflows. Amazon is shifting from marketplace to merchant operating system by connecting sellers across multiple platforms for unified business management. Originally reported by Pymnts.
Amazon's New Merchant Strategy
Amazon is moving from owning transactions to owning the merchant workflow by integrating Walmart, Shopify, eBay and TikTok orders into Seller Central.
Seller Assistant Upgrade
Amazon's Seller Assistant now monitors inventory, pricing, advertising and demand, shifting AI's value from automating tasks to managing business operations.
Walmart Integration Significance
David Forsythe, Amazon’s VP of North America seller business, says Walmart is one of the channels many sellers use, supporting their success across all platforms.
Multichannel Seller Challenge
Over 95% of independent sellers on Amazon sell through multiple channels, accounting for more than 60% of sales but creating operational silos.
Walmart's Market Share Growth
Walmart controls 21% of U.S. food and beverage spending versus Amazon's 3%, with Walmart's advantage expanding since 2019.
Agentic Commerce Shift
Amazon's new approach focuses on infrastructure over chatbots, allowing outside AI interfaces to access seller capabilities through data and permissions.
Amazon Blocks Meta's AI Agent
Amazon blocked Meta’s new personal AI agent Muse from its eCommerce site, showing its recognition of permission power in retail.
The short version
Amazon is shifting from marketplace to merchant operating system by connecting sellers across multiple platforms for unified business management.
