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Amazon Targets Google Walmart With Product Catalog Plan

Amazon aims to catalog every product online to draw shoppers away from Google and Walmart.

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Nov 13, 2026

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Amazon Targets Google Walmart With Product Catalog Plan

Amazon aims to catalog every product online to draw shoppers away from Google and Walmart.

In brief

Amazon aims to catalog every product online to draw shoppers away from Google and Walmart. Amazon plans to create a product catalog for all items online to compete with Google and Walmart's e-commerce services. Originally reported by Pymnts.

Amazon's World Product Graph Plan

Amazon plans to offer shoppers data about virtually every item available anywhere.

World Product Graph Details

The initiative will secure product data through brand contributions and website crawling.

Amazon's Stated Goal

Amazon's Stated Goal

Amazon aims to draw shoppers away from Google, Walmart and other e-commerce sites.

Internal Document Date

The internal document mentions a release date of October 1, 2027.

The headline

Amazon plans to create a product catalog for all items online to compete with Google and Walmart's e-commerce services.

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