Apple Cuts iPhone 18 Orders as Price Hike Slows Demand
Apple reduced iPhone 18 component orders by 15% as price hikes cool consumer demand.
In brief
Apple reduced iPhone 18 component orders by 15% as price hikes cool consumer demand. Apple scaled back iPhone 18 Pro and Pro Max component orders by 15% after price increases from memory chip costs dampened demand. Originally reported by Pymnts.
Apple cuts iPhone 18 component orders
Apple reduced component orders for October by at least 15% according to Reuters.
Price hike cools iPhone demand
New iPhone 18 Pro and Pro Max models start $100 higher than iPhone 17 counterparts.
63% of buyers notice price increases
63% of consumers planning smartphone purchases within six months noticed price hikes.
50% wait for holiday sales
50% of consumers plan to wait for festive sales before buying smartphones.
The short version
Apple scaled back iPhone 18 Pro and Pro Max component orders by 15% after price increases from memory chip costs dampened demand.
