From Pymnts · PYMNTS · · 1m 10s
Bed Bath & Beyond Teams With Credit Union for Homeownership Program
Bed Bath & Beyond and Alliant Credit Union launch Journey Home to help buyers save for down payments and navigate home buying.
In brief
Bed Bath & Beyond and Alliant Credit Union launch Journey Home to help buyers save for down payments and navigate home buying. The program helps buyers save for down payments and navigate home buying through Alliant Credit Union. Originally reported by Pymnts.
New Homeownership Program
Bed Bath & Beyond and Alliant Credit Union launched Journey Home to help people prepare financially, purchase homes, and manage the transition into homeownership.
Two Stages of Homeownership
Journey Home Savings helps buyers build down payment funds, while Journey Home connects home search, real estate professionals, financing, and moving resources.
Credit Union Partnership Opportunity
Credit unions and FinTechs see potential to collaborate but face challenges like slow approval cycles and internal barriers to launching new products.
Company Transformation
Bed Bath & Beyond is shifting to a unified investment platform using blockchain technology to bridge traditional real estate finance with tokenization.
Executive Vision
Marcus Lemonis described the program as part of a long-term vision to create responsible, compliant liquidity pathways for homeowners.
What matters most
The program helps buyers save for down payments and navigate home buying through Alliant Credit Union.
