From Pymnts · PYMNTS · · 1m 10s
Brazilian Retailers Lose Sales After Shoppers Enter Stores
Brazilian shoppers use phones to compare prices in-store, risking sales for retailers.
In brief
Brazilian shoppers use phones to compare prices in-store, risking sales for retailers. Fifty-one percent of Brazilian shoppers compared prices at other merchants during their latest store purchase, up from 48% in 2024. Originally reported by Pymnts.
Price Comparison Rise
Fifty-one percent of Brazilian in-store shoppers used phones to compare prices at other merchants during their latest purchase, up from 48% in 2024.
Most Common Mobile Activity
Price comparison is now the most common in-aisle mobile activity, ahead of coupon searches, product research, reviews and payment checks.
Heaviest Buyers Use Mobile
Shoppers most active on mobile are Brazil’s heaviest buyers, giving retailers more reason to compete for the sale while customers are still standing in the aisle.
Mobile Shopping Trends
Fifty-seven percent of Brazilian shoppers used mobile for at least one task during their latest in-store purchase, with 25% checking product information, reviews, and payment methods.
Competitor Price Checking
Price comparison rose 6% from 48% to 51% in 2026, while coupon searches declined from 44% to 38% in the same period.
Retailer Competition
Retailers face a new competitive test before checkout as shoppers can discover lower prices at other merchants within seconds.
The key point
Fifty-one percent of Brazilian shoppers compared prices at other merchants during their latest store purchase, up from 48% in 2024.
