Citi launches Smart Subscriptions in UAE

Citi deployed Mastercard's Smart Subscriptions tool in the United Arab Emirates on September 17, 2026. This marks Citi's first global deployment and Mastercard's first in the Middle East.

What cardholders can do

Citi customers can now view and manage all their digital subscriptions linked to their card directly in the Citi banking app. They gain full visibility and control over their subscription spending.

Features of Smart Subscriptions

The tool lets users cancel, pause, and resume subscriptions, analyze spending by category, see upcoming bills, and receive personalized merchant offers. It provides transparency into billing relationships.

Mastercard's global rollout

Mastercard introduced Smart Subscriptions in March 2024 as a white-label solution for banks. It piloted the tool in the United States and planned broader launches throughout 2024.

Why this matters for the region

Digital subscriptions are becoming everyday for UAE residents. Citi's integration delivers transparency and control while strengthening its digital banking proposition in a tech-forward market.

“This integration delivers a more seamless and transparent cardholder experience, while strengthening our digital servicing proposition to help customers clearly identify subscription-related transactions and better understand their merchant billing relationships.”