CPG Brands Prioritize Smart Checkout Promotions
CPG brands rank smart checkout as top promotion channel but budget increases lag behind.
In brief
CPG brands rank smart checkout as top promotion channel but budget increases lag behind. 52% of CPG brands say embedded smart checkout would most improve promotions, yet only 13% expect largest budget increase for this channel in next three years. Originally reported by Pymnts.
Smart Checkout Demand
Fifty two percent of CPG brands say an embedded automatic smart tool at checkout would most improve their promotional capabilities.
“Fifty two percent of CPG brands say an embedded automatic smart tool at checkout would most improve their promotional capabilities”
Current Checkout Usage
Forty nine percent of CPG brands used checkout integrated promotions in the previous twelve months.
“Forty nine percent of CPG brands used checkout integrated promotions in the previous twelve months”
Checkout Success Rate
Seventeen percent rank checkout integrated promotions as their most successful channel for acquisition and growth.
“Seventeen percent rank checkout integrated promotions as their most successful channel for acquisition and growth”
Budget Expectations
Only thirteen percent expect embedded real-time checkout to receive their largest promotional budget increase over the next three years.
“Only thirteen percent expect embedded real-time checkout to receive their largest promotional budget increase over the next three years”
Payments Provider Opportunity
Payments providers can connect existing promotional dollars to checkout infrastructure without requiring new budget lines.
“Payments providers can connect existing promotional dollars to checkout infrastructure without requiring new budget lines”
Brand Requirements
Sixty percent of CPG brands require defined governance structure before participating in smart checkout initiatives.
“Sixty percent of CPG brands require defined governance structure before participating in smart checkout initiatives”
The short version
52% of CPG brands say embedded smart checkout would most improve promotions, yet only 13% expect largest budget increase for this channel in next three years.
