Domino's New Product Boosts Sales
Domino's Domino pizza fixes slumping sales with personalized options.
In brief
Domino's Domino pizza fixes slumping sales with personalized options. Domino's new individual pizza option boosts same-store sales growth after slowing to 0.3% in U.S. stores. Originally reported by Pymnts.
New CEO Joe Jordan
Domino's new CEO Joe Jordan said the Domino pizza meets customer need for individual options in group meals.
“The Domino allows us to meet that need with a product designed for individual choice, while still preserving the shared occasion that makes pizza so special.”
Domino Product Launch
Domino launched a rectangular two-slice pizza for one on August 31 for individual topping choices.
“The Domino is a rectangular, two-slice pizza made for one and provides a way for each person to have a pizza with the toppings they want, even when part of a group that is sharing a meal.”
Slumping Sales Growth
U.S. same-store sales growth slowed to 0.3% in Q3 2026 from 5.2% in 2025, down from 1.7% internationally.
“Domino's launched the Domino during a quarter in which year-over-year same-store sales growth slowed to 0.3% in U.S. stores, down from 5.2% in 2025, and 0.2% in international stores, down from 1.7%.”
Sales Strategy Shift
Domino's targets more individual orders through personalized promotions to increase items-per-order.
“Together with innovative products, Domino's is working to deliver more targeted promotions to customers through its website to drive up the items-per-order metric.”
The takeaway
Domino's new individual pizza option boosts same-store sales growth after slowing to 0.3% in U.S. stores.
