From Pymnts · PYMNTS · · 1m 10s
Hilton AI Planner Maps Trips
Hilton’s AI Planner turns trip ideas into direct bookings with 18,000+ conversations by August.
In brief
Hilton’s AI Planner turns trip ideas into direct bookings with 18,000+ conversations by August. Hilton’s AI Planner helps travelers book hotels directly using plain language, with over 18,000 conversations by August 2026. Originally reported by Pymnts.
Hilton AI Planner Launch
Hilton launched its AI Planner in March to turn plain-language trip ideas into destination, hotel and itinerary suggestions.
18,000+ Conversations by August
As of August, the planner held more than 18,000 conversations with guests, with Orlando, Aspen and the Caribbean among top searches.
Anthropic Powers the Tool
Anthropic powers the planner, which pairs Hilton property content with local venues and activities for trip planning.
80% Direct Bookings
More than 80% of Hilton’s business is direct, with CEO Chris Nassetta saying AI builds more direct customer lines.
AI on External Platforms
Hilton Honors members can search hotels in Google’s AI Mode and use ChatGPT for property recommendations.
Booking Platforms Push Back
Booking Holdings drives less than 1% of room nights with AI, while 73% of gross bookings use its merchant model.
AI Trust in Travel
Only 22% of travelers trust AI to create personalized itineraries, compared to 70% who trust hotel staff.
The bottom line
Hilton’s AI Planner helps travelers book hotels directly using plain language, with over 18,000 conversations by August 2026.
