From Pymnts · PYMNTS · · 1m 20s
Kohl’s AI Gift Finder Enters Holiday Season
Kohl’s AI gift finder expands to holiday shopping with improved conversion rates and higher revenue per visit.
In brief
Kohl’s AI gift finder expands to holiday shopping with improved conversion rates and higher revenue per visit. Kohl’s AI gift assistant boosts holiday sales by helping shoppers find products and better prices without leaving the chat. Originally reported by Pymnts.
Kohl’s Launches AI Gift Assistant
Kohl’s introduced an AI shopping assistant that asks about the recipient, occasion, and budget to help shoppers find products without leaving the chat.
“Kohl’s AI shopping assistant asks shoppers about the recipient, occasion and budget and offers products they can add to a cart without leaving the chat.”
AI Assistant Improves Conversion
Kohl’s AI assistant shows stronger conversion and higher revenue per visit, with digital sales rising 2.8% to 27% of net sales.
“Digital sales rose 2.8% in the quarter and reached 27% of net sales, up from 26% a year earlier.”
AI Helps Find Best Price
46% of AI-assisted shoppers use the technology to find the best price or deal, and 53% would switch to a brand site for better pricing.
“46% of AI-assisted shoppers use the technology to find the best price, and 53% would leave a large marketplace for a brand site that beat it.”
Holiday Quarter Test
Kohl’s will test the AI gift assistant’s ability to convert gift shoppers at scale during the upcoming holiday quarter.
“The upcoming holiday quarter is where Kohl’s finds out whether the assistant can convert gift shoppers at scale.”
AI Adoption Still Small
Kohl’s CEO Michael Bender noted that adoption of the AI assistant remains small but users show stronger conversion and higher revenue per visit.
“Adoption is still small, but customers who engage with our ai shopping assistant are showing stronger conversion and higher revenue per visit.”
AI Tool for Holiday Gifting
Kohl’s previously launched an AI holiday gift tool in December 2023 that created personalized holiday poems for gifts.
“In December 2023, it launched Storybook Magic, a tool that wrote a personalized holiday poem around a gift recommendation.”
The big picture
Kohl’s AI gift assistant boosts holiday sales by helping shoppers find products and better prices without leaving the chat.
