Mastercard AI Assistant Helps Consumers Find Unused Perks
Mastercard's AI assistant reveals unused card benefits to boost engagement.
In brief
Mastercard's AI assistant reveals unused card benefits to boost engagement. Mastercard's AI tool helps cardholders access unused perks through issuer channels. Originally reported by Pymnts.
Mastercard Max AI Assistant
Mastercard launched an ai assistant to help cardholders discover unused card benefits through issuer channels.
Global Issuer Availability
The ai assistant is available to issuers worldwide via mobile banking apps or existing ai assistants.
Issuer Integration
Issuers embed mastercard max into digital channels to provide benefits guidance alongside banking services.
Real-Time Benefit Guidance
The ai assistant identifies travel benefits during bookings, reminds of airport lounge access, and highlights dining experiences.
First Issuer Launch
Brazilian digital bank c6 bank became the first issuer to launch mastercard max for cardholder benefits.
In short
Mastercard's AI tool helps cardholders access unused perks through issuer channels.
